Vaccination advertisements in a medical practice

A Cambridge Journal, Monday 3 November 2014

by Stephen Hewitt

At a Cambridge medical practice the whole of a notice board in the waiting room is devoted to advertisements for vaccination, mostly flu. The notice board is about 5 foot by 6 foot, with posters including the following slogans "share good times not flu", "I DON'T HAVE TIME FOR FLU", "FLU ISN'T THAT SERIOUS ... IS IT?" "I'M DOING WHAT'S BEST FOR MY BABY...AREN'T I?". The latter poster ends "if you're pregnant book your flu vaccination today".

There is also a shingles vaccine advertisement including these phrases "Were you aged 70, 78 or 79 on 1st September 2014?", "shinglesaware.co.uk" and "provided by sanofi pasteur msd" and "Reporting of side effects. If you get any side effects talk to you doctor pharmacist or nurse. this includes any possible side effects not listed in the package leaflet. You can also report side effects directly via the Yellow Card Scheme at www.hmra.gov.uk/yellowcard. By reporting side effects you can help provide more information on the safety of this medicine".

Nearby there is a hanging catena with triangular pieces with the same message: "ask today if you are eligible for a free shingles vaccination".